For most companies Search Engine Optimization or SEO is just a term. But for some, it’s much more than that. It’s an instrument spread about their services and brand value. SEO is a tool to bring maximum visitors to your website.
Very few companies understand the basic difference between On-page and Off-page SEO. In off-page SEO you promote your company’s content, images and other materials using external sources and with on-page SEO you optimize your website content for better understanding to get higher tank and search results.
As we already know on-page factors affect the webpage and website I many ways that include search engine rankings. How much optimization you have done to drive relevant traffic for your page? Have you followed the latest ranking techniques? Our inhouse SEO expert Akash Chauhan has compiled a list of on-page SEO techniques that can help you crack the top rankings in search engine results.
1. Title tags:
- Write a unique title tag for every page and post.
- Use the keywords or key phrases found in the keyword discovery part of the checklist.
- Limit title tag length to 60 characters.
- Consider appending your brand or company name at the end of your title tag to increase brand awareness.
2. Meta descriptions:
Again, using your chosen keywords and phrases, write a short description describing your page or post. Keep it under 155 characters, and make it enticing so that viewers will click through from the search engine results page to your content. A short call-to-action, such as “click here” or “read more” often helps.
3. Permalink structure:
It’s best to include your keyword, phrase, or a variation of it in the URL of your page whenever possible. This will help bots to find your pages and algorithms to rank them appropriately.
Proper use of headings tags lets search engines know what your webpage is about. Be sure to include at least one H1 tag related to your topic, and use the other heading styles (H2, H3, etc.) if it makes sense to do so.
Include at least one image in your content, and use your keyword or its variation as the alt tag. It can also be beneficial to name the file of your image as your keyword or phrase before uploading.
6. Content & length:
Aim for content over 500 words, and ideally closer to the 1000-word range. However, if you can say what you need to say in 400 words, then stick with that. Don’t force your content and fill it with fluff. Quality is always better than quantity.
Don’t repeat the same keyword over and over. You will spam your content if you do it. Ensure to sprinkle synonyms and variations throughout your content to give search engines a better idea of what is the subject of your content. This will also help you avoid getting Google-slapped for over-optimization.
8. Site structure:
Make sure each piece of content on your website is accessible in no more than 3 clicks from your homepage. Simply put, take a look at your site structure and make sure everything is easily accessible. If you can’t get to a page with 3 clicks, consider modifying your site navigation.
9. Internal linking:
Use internal links in your articles to send people to other relevant pieces of content on your website. For more on this topic, read the Moz post on internal links.
10. Linking out to relevant resources:
Use external links when referencing another piece of content on the web, and be sure to use relevant anchor text when linking out.
The amount of words you have on a web page will vary by topic, keyword, competition and user intent
To determine the number of words needed on a page, count the number of body words on the top ranking pages for a keyword you’re targeting. That will give you a ballpark for what a search engine considers the normal word count for that topic.
It’s safe to say that informational web pages almost always warrant a minimum of 450 words.
12.Call to Action (CTA)
It is important that your key pages all make it clear what primary action a visitor should take. On a product page, the CTA to “buy” or “call” or “get a quote” should be prominent, clear, and easy to select.
On the home page, it should be easy for the visitor to take the next step in the conversion funnel. The actual language of the call to action should be active and the placement and design of the CTA should draw the visitor’s attention.
13. Image and Video Optimization
Images and videos are engagement objects that adds visual excitement and multi-media interest to any page. Images are important to include on a page to break up text elements and keep a reader interested in the content. Videos are a highly consumable content format with additional SEO benefits and social sharing power
14. Social Mark-up
Social mark-up, or social meta tags, refers to the code used to enhance content on Facebook, Twitter or Pinterest.
15. URL Optimization
Use dashes rather than underscores for URLs. Underscores are alpha characters and do not separate words. Dashes (or rather, hyphens) are word separators, but should not appear too many times or it could look spammy. For more on this topic, check out this post by Google’s Matt Cutts.
16. Site Speed and Performance
Check Page Speed Insights in Google Search Console or use tools like GTmetrix.com to analyse and improve a website’s performance. For more on improving page speed, read Page Speed Issues Overview for SEO
Following these steps will definitely help your website better its ranking. It sill surely take few weeks, even months but uniqueness of your content and on-page SEO optimization will be the key to get to the first page of Google with your selected keywords and services.